Digital agencies are contacted every single day to improve the marketing and online presence of businesses around the world. As technologies advance and behaviors shift, the internet remains as the most accessible, available and widespread platform for advertising. In particular, search engines are used daily by users looking to find, buy, sell or engage with something.
From e-commerce stores through to websites promoting services, businesses from all kinds of backgrounds look to digital agencies to market to their audiences more effectively and more relevantly. If you’ve been considering collaborating with professionals in search engine optimisation (SEO), here’s why it’s still a necessary and current digital marketing trend.
What is SEO?
SEO is a marketing tool utilized by digital agencies around the world. It most simply refers to the visibility of a company’s online presence on a search engine. SEO experts often speak in terms of “rankings”. The higher the rank on Google, the better, as this means more people are likely to click on your website and hopefully engage with it.
Whether you want them to book your services, buy your product, or even just become a customer in the near future, having a high SEO ranking means that your intended audience are more likely to connect with you. SEO is executed using computer-programmed algorithms, considered keyword searches, and paid ads. It focuses on keywords that are relevant to the consumers you want to target, meaning you can effectively engage the right audiences instantly and consistently. It can also be strategist and reconsidered upon analysis of results.
Is It Still Relevant?
In short, yes. Like any other digital trend, there has been talk circulating digital agencies that SEO is no longer a digital marketing necessity, but there are many factors that make this untrue. Search engines like Google and Yahoo aren’t going anywhere anytime soon, which means their clickable links aren’t either – and the rankings of these links can directly determine what the user is going to click on, which can make or break a sale for many businesses. SEO is therefore still a worthwhile investment for both small and large businesses, remaining a cost-effective way to advertise far and wide.
Setting Yourself Apart from Competitors
The business market is a competitive and fierce one, with many companies collaborating with digital agencies to ensure they’re the easiest and quickest for digital users to find when conducting an online search. As a result, SEO is used by just about every industry that wants to stay relevant on search engines.
When you have the most accessible link for online searchers to click on, this can engage new customers and might be just what’s setting you and your competitors apart. Online reputation is everything when it comes to SEO, and by being one of the highest ranked searches on Google, you can be showing online consumers that you take your business seriously. SEO also helps to provide a sense of credibility and reliability to potential customers and can help you get in front of the audience you actually want to interact with.