Marketing via the web will become drastically different in the coming years, and most web marketers aren’t going to be comfortable with the change. No, we are not talking about the increase in competition for that is to be expected. The digital marketing scene keeps getting more expensive and competitive as the years go by.
Among the reasons, we see a lot of changes in web marketing much is the adoption of new technology. The World Wide Web is getting saturated with information with more than 1.8 billion websites according to the latest web server survey by Netcraft (an Internet and Cybercrime Disruption Company). Google has always been keen on adopting new technology that makes life easier for users. One such technology is voice search?
What has voice search anything to do with SEO?
Many SEO experts (Search Engine Optimisation) gearing up for voice search as the new digital marketing battleground. In 2018, 2 out of 5 individuals used voice search daily. Comscore (an American media measurement and analytics company) predicts that by 2020, 50% of all searches will be done through voice search.
When we say voice search, we are not just referring to individuals speaking into their microphone on their cell phone or laptop. By then 30% of web browsing won’t even take place on a gadget with a screen. That indicates more people will be searching through smart home devices like Alexa and Google Home. You can probably attest to this technology as well at home, on the road and setting up reminders at work.
If this is your first time learning about it, then you might want to discuss the matter with your digital marketing agency. This gradual shift will become a challenge for many SEO experts. After all, being on the first page on Google will matter little when it concerns voice search. In half of the projected cases, the search engine probably will not return websites in search results at all and will just read the answer to users. While convenient to users, it is vague how the SEO we now today will stand in the midst of that digital world order.
As you can imagine, conversions from voice search will be lower because people won’t be going to your website. At least, until web marketers can determine how to take advantage of this technology and apply them towards achieving the same goal to make businesses more visible and accessible to prospects online.
Does this mean voice search is going to kill SEO?
Not necessarily and we are not hinting anything of the sort. Instead of choosing to look at voice search as a bad thing, today’s SEO marketers would do well to shift their perspective.
As early as today, anyone in the business of Internet marketings services will benefit from seeking answers to the following:
here are some posts that will teach you how to optimise your voice search traffic:
How does voice search work?
How to prepare your website for voice search?
How to get traffic from voice search?
The battle for voice search optimisation is only the beginning, and most of your competitors will not be ready for it. Hence instead of getting bogged down about voice search will turn SEO into an entirely different beast, you can focus on the opportunity at hand. This is your chance to push ahead of most of your competitors and reap all the benefits of voice search engine optimisation.