With almost everyone now turning to the internet for their shopping and company searches, there has never been a more valuable time to have a website. How you attract customers to your website has much to do with how it’s presented and designed. If you are looking to make your website a little more attractive, or you are starting a new site with web design Toronto, here are some tips that you can use to make it appealing to your customers.
Give it a Theme
To make your website feel natural and easy to navigate, you need to have a theme. For example, if you are a photography business, then you should gear your site towards your photos. Make them big and high quality so your customers can see what they will be getting. You can have many galleries of your work categorized for easy surfing. It can also be a good idea to include coloron the site that matches your company logo. It could be a background or perhaps just the color of the title font. It will enable you to show your branding and give everything continuity.
Help People Communicate with You
If your site has done a good job and attracted visitors to your company, you need to make it easy for them to contact you. Place your contact details in a place that will be easy to spot by your visitors and put logos of your social media channels at the top and bottom of your page. The way you communicate can also be important. If someone wants to get in touch quickly, then asking them to fill out a contact form might put them off. Give them a phone number or an email address and tell people you will get back to them as soon as possible.
Provide them with Information
As well as showing them what goods or services you offer, you also need to give them information. It is especially important to give them the most common answers to their questions, this saves them time having to contact you,and it saves you time dealing with the calls. You should be providing your contact details, opening times, location and answers to the questions you get asked the most. You can always provide this in a separate Q & A section on your site. You can also use your site for recruiting; this is a good way also to let prospective employees see what you do. If you do post a recruitment ad, make sure you also give them details about the job, a link to an application form and details about salary. Salary is especially important for those looking to come from other countries so you can show them details from sites like salarieshub.com.
Your website is the shop window for your business on the internet. So, it’s vital that you give your customers everything they need to help them choose your products. With some of these ideas, you can create a website that your customers will enjoy.