With every passing year, it appears as though the world of internet marketing is getting more complicated. But with increased complications also come increased opportunities, and it is up to companies to ensure their websites are keeping up with the latest trends. Evolution is absolutely necessary in the world of digital marketing.
Launching and keeping pace with a digital marketing campaign is not easy, but the rewards are immense. Aside from hiring a digital marketing agency to assist in these matters, we can take a look at some of the steps companies or blogs should follow if they wish to launch a high performing digital marketing campaign in 2017 and beyond.
1. Expanding Keywords
Take a look at the keywords your bloggers are currently using when they are putting up content on the site. In most cases, you may find that your base list of keywords is rather short. While it is good to have focus where keywords are concerned, using long tail keywords can help tremendously. Find the most effective keywords that are still related to the topics contained on your website. But even when your list of keywords expands, make sure you are never sacrificing quality content for keywords stuffing.
2. SEO Audit and Customer Research
Performing an SEO audit is one of those annoying steps that no one wants to take, because it can be time consuming and a little boring. However, a proper SEO audit is absolutely necessary, and you will want to perform such an audit every six months where possible. There are many sites where you can get an SEO audit for free, which means you do not even need to pay for the procedure!
As the SEO audit is completed, you will also need to continue doing some customer research to ensure your marketing efforts are properly reaching your target market. Whether you are using surveys or social media interactions, it is important to touch base with your customers to see what is working and what is not.
3. Retargeting Consumers
Marketing is an excellent way to reach potential customers who have never heard of your company or products before. And while you will want your digital marketing strategy to provide you with leads and customers on the first try, sometimes a retargeting approach is necessary. Perhaps a potential customer has visited your website a few times and they like what they see, but they have not committed to a purchase. Make sure you are using paid ads and other tools to retarget those potential customers.
4. Build a Social Media Presence
In this day and age, it is absolutely vital for all companies to take social media seriously. Whether it is Facebook, Twitter, Instagram or all three, it is very important for your company to have an active presence on social media. These sites not only allow you to put out information about your company, products and services, but they also represent a terrific way for a company to directly communicate with its customers.
