If you want to rank highly in the search engines, drive traffic to your site and provide an attractive web design, you’ll need to strike a balance between a superb user experience and powerful SEO techniques.
By neglecting either one, you could considerably dent your annual revenue. To attract customers and boost your rankings in the search engine results pages (SERPs), find out how to design your site for both your customers and the search engines.
Consider Your Customers During a Web Design
It doesn’t matter if you are building a brand-new website or are embarking on a complete redesign, you must consider your customers. Think carefully about the actions they will take on your website, and the types of content and visuals they’d like to find on your pages.
It is important to remember that Google values websites that provide superb user experiences, which is why it will review a site’s bounce rate, inbound links, and social shares to determine where to rank them in the SERPs.
Publish High-Quality Content
High-quality content will benefit both your visitors and search engines. It will provide your target audience with insightful, interesting content that they will want to read and share. Plus, when you naturally integrate keywords into your copy, you will indicate to the likes of Google and Bing what your website is about. If you’re unsure how to perform keyword research, turn to Serendipity Online Marketing Local SEO Agency.
You also should regularly publish fresh blogs to prove to your customers you are an up-to-date, knowledgeable brand. Also, as Google values freshness, it could help your website to shoot up the search engines.
Optimize Your Images
To create an attractive, SEO-friendly website, you will need to manage every image on your site effectively. For example, a photograph should support your on-site content, which can make your copy appear more helpful and engaging.
Bear in mind that search bots will be unable to see your image, which is why you must include a title and description when uploading one onto a page. It will indicate to google about a photo’s content, which will help it to appear in online searches and drive traffic to your site.
Don’t forget to compress your images, too, or it could potentially:
- Slow your website down
- Frustrate your visitors
- Increase your bounce rate
Secure Your Website
An SSL certificate secures the transfer of data between a customer and your website. As it can signal to your visitors that you have taken the steps to improve your web security, they will feel more comfortable when inputting their details into your site.
An SSL certificate will not only increase your conversion rate, but it could also improve your position in the SERPs, as it is a Google ranking factor. While it was once viewed as a weak ranking signal, Google hinted it will increase its strength to encourage all webmasters to make the move from HTTP to HTTPS.
