The world of search engine optimization is a complex and detail-oriented world in which businesses, brands, and blogs must compete against one another under ample pressure. For those wanting to improve their rankings in searches, there are many unique tactics and strategies that can be utilized, each requiring its own area of expertise.
While some people think of SEO as a unified field or industry, it actually draws upon the talents of numerous professions. Many of these professions – isolated from the world of SEO – are careers where big salaries are the norm.
With that being said, what are some high-paying careers that ultimately make or break SEO endeavors? Let’s look at four of them today and break down what they contribute.
Web Design
In order to provide aesthetic appeal to anybody visiting a website or blog, a great web design is needed. As it turns out, a professional design is also needed for optimal SEO performance.
Not only do search engines analyze the structure and code of any web design, but they also monitor the behavior of visitors to determine whether or not the site is built in a quality manner. Additionally, mobile responsive design is a crucial component of any SEO strategy, helping websites to rank more prominently in various results.
Web designers can easily earn six-figure incomes in the right situations, whether they are working independently or for a firm.
Marketing
To be successful in SEO, you need a great marketer’s mind. The world of marketing is vast and covers virtually every industry imaginable, but the nature of SEO often overlaps with marketing techniques and strategies.
Those who pursue degrees in marketing can easily recoup their initial investment and earn large five- and six-figure salaries working for many different companies – check out usascholarships.com for scholarships aimed at would-be marketers. In the world of SEO, knowing what appeals to audiences is an invaluable asset.
Content Creation
At the core of SEO is a need for strong, high-quality content. Without this element, every other strategy falls flat on its face: how else can you attract people and ultimately appease search engines if you have nothing to say?
Many freelancers and professional content creators find solid careers in fields such as writing, videography and podcast creation. The pay can vary considerably, but the hourly rate for almost all content creators is above the national average.
Analytics
Last but not least, measuring the effects of SEO is impossible without an innate understanding of statistics and analytics. A solid foundation in this area can make an already-decent SEO campaign even stronger, providing brands with the ability to understand what precise effects their strategies are having.
Businesses from all walks of life employ statisticians and analytics expert, with many working for Fortune 500 companies and earning huge sums each year for their valuable contributions.
While SEO incorporates many unique skill-sets and professions, these four career paths provide valuable assistance in SEO and also generate large salaries independent of these efforts. Anybody who is considering a career related to SEO may want to evaluate whether one of these professions is right for them.
