How likely do you think a customer is to buy your products if they don’t fully understand what they are or what they do? The answer is, not very likely at all.
Of course, there are some products that need no introduction. A cell phone case is a cell phone case. They just need to know if it will fit their phone. A blanket is a blanket. They just need to know how big it is.
But for products that need a little (or a lot) more explanation, what are you doing that shows the customer exactly what they would be buying and why?
In this article, we’ll take a look at seven ways you can help your customers better learn about your products while shopping online.
1. Video Marketing
Video marketing is probably the best way to educate customers about the uses and functions of your product, no matter what the product is. If you’ve grabbed a customer’s attention and they think they may be interested, but don’t yet fully understand exactly how the product can help them, they’ll have no problem watching a five-minute explainer video.
You don’t need to have the personality of a TV star to do video marketing. All you have to do is find a decent camera (in most cases, a current iPhone camera will be plenty), a royalty-free music background track that isn’t annoying, and a loose script.
Then start making videos that show exactly what your product does and why your customer needs it. It can be your own little infomercial.
2. Detailed Blogging
Blogs can be used for many reasons. You can write posts strictly for entertainment. You can write posts to educate people about your industry. Or you can write posts that give a lot of detail about how your product(s) can help make someone’s life better.
Use product-focused blog posts on occasion to help better explain your products. Make sure they are optimized for SEO so new customers find you. If you’re not great at SEO or don’t know where to start, find a Melbourne SEO company that can help.
3. Write Outside-of-the-Box Product Descriptions
Use your website product description sections to write more than just boring product details and specs. Of course you’ll want to include those too, but a product description can be so much more.
Put life into your product descriptions by telling stories about how your products have helped other people. Put real personality into your writing as you describe products. Don’t feel like you need to write the boring minutia that your competitors do.
4. Creative SEO Marketing
SEO is another area where you want to think outside the box. Choose non-traditional keywords in your blog posts and product descriptions that will bring in new visitors and customers.
Think of ways you can use keywords that are product-descriptive while also being highly search-worthy.
5. Informative and Entertaining Podcasts
What if you had an entire hour to describe one of your products in an entertaining way? That’s the magic of podcasts. If your podcast content is interesting, entertaining and informative, listeners will have no problem tuning into your podcast for an hour every week.
It’s a great way to teach customers exactly who you are, what you do, and what you’re selling.
6. Real-Time Tutorials
This approach works best if you’re marketing digital products that are better understood with a hands-on approach.
Offer real-time online tutorials for customers who are interested in purchasing your digital products but don’t yet understand exactly how the product can solve their biggest problems.
During the tutorial, find out exactly what problem they’re looking to solve (their “pain points”) with your product. Then show them hands-on how it can be solved.
7. Offer Free Trials
This can work for digital products or physical products. If the product is best understood by using it, offer a 30-day free trial before the customer commits to a purchase.
At the end of 30 days, they’ll have a strong understanding of what the product does for them.
An Educated Customer is a Buying Customer
With these seven ways to help your customers learn about your products, you’ll increase conversions and bump up your bottom line.
Give them a try and see what they can do for you and your business.
