Many magazines have gone digital. They are sold as yearly subscriptions or one-off, single-issue purchases online. This makes them easily readable on an iPad or Android tablet that delivers high-res images and quick page turns for a seamless reading experience.
There are different ways you can use SEO to help promote digital magazines and increase the likelihood of greater sales. Here are some ideas to get you started.
Link Building via Broken Links
Building out links is still seen as the most effective way to improve the ranking position for different search terms. When a website like finddigitalmagazines.co.uk receives a better ranking position, greater levels of organic traffic get sent to the site, which increases the chances of securing a sale of a digital magazine subscription.
Broken link building is one of the more popular methods. This involves finding websites with articles that talk about a similar topic to the one being covered. Once a list is developed, it must be determined whether there are any broken links (links that point to dead pages or sites that no longer exist). Once the list is narrowed just to these ones, an email approach is made to point out the broken link and suggest including a link to your site’s article or post instead.
Guest Posts for Referral Traffic
Writing (or paying someone to write) an article that can be published on another site is a useful way to generate both links and traffic. Firstly, the link inside the article copy goes to the magazine site, helping it improve its relevance and ranking based on the text used for the link itself. Secondly, some people click through from the link on the guest post to visit the magazine site on their own. Therefore, both the improved ranking position in Google and the guest posts themselves can be sources of fresh traffic. The referral traffic also looks good to the search engines, as it conveys genuine interest in the site and its content.
Guest posts are not that easy to obtain. Usually, a site will need to build a relationship with site owners over time and ask for a guest post at a later date. Making a cold approach and putting forward the idea of the guest post does work some of the time, but not often, which means many more approaches must be made to find a few winners.
Infographics, which are graphical images in the form of a poster filled with data points, are used to provide interesting information to other websites, which they then publish. Having an infographic made isn’t expensive and distribution involves hitting up your contact list for other sites in the same niche or industry as yours.
For the receiving websites, they receive a professional graphic that makes their site look more useful, which costs them nothing to develop. Some of the time, they’ll bother to link back to the source of the infographic, which then generates a modest amount of new traffic and a few links from related websites in your niche. When including the URL within the infographic, some people will manually type this into their web browser to check out the site.
Getting links and building traffic isn’t that difficult. It does take time and perseverance though, as it doesn’t happen overnight. But soon enough, that slow trickle of traffic turns into a stream and then the flow of visitors becomes quite impressive.