Whether you’re working as a freelancer or have started a new business, you need to make sure that you have a strong online presence if you want to attract clients and customers. Using social media platforms is a great start, but you will also need to have a professional website where people can find out more about what you do and purchase your products. There are various website builders you can use, such as Squarespace and Wix, which can provide you with templates to design your site with ease. However, make sure that you’re keeping the following tips in mind if you want to get the most out of your website and impress those who are using it.
Clarity
The first thing to keep in mind is how easy it is to navigate your website. Making sure that each page is clearly labeled and has the right content on it is key and that everything is displayed properly. If your website looks like a mess and is hard to use, this will instantly be off-putting to anyone who is using it and makes you look unprofessional as well. Pay close attention to the overall clarity of your website and that everyone can have a smooth, easy experience when they are looking through it. You should also make sure you’re checking any links to pages or external links that you include anywhere on your site to see that they work properly.
Carefully Curated Content
You need to make sure things like product descriptions on your website shop (if you have one) are detailed but concise. Make sure that there is a page that also can offer more details about your company or you as a freelancer so that potential customers and clients can learn more about what you have to offer.
Having a blog section on your website is also worth doing, as this is a good way to share news, promote your work and other people to help build those professional relationships, and sharing other things that your customers might be interested in. A blog can help showcase your professional talents and knowledge, but again, make sure that anything you post is relevant to what you or your company does. While you are doing this, start thinking about any link building strategies that you could implement. This could see your brand gain more recognition across the internet to both the search engines and audiences. The reason you should consider tactics like this now while creating your content is that you can ensure that when users click on your link to your landing page, they can fulfill an action that has a positive impact on your business.
Adaptable for Devices
Another thing you should pay attention to is how your website appears on smartphones and tablets, as well as desktops and laptop computers. A lot of people are more likely to look up your website on their phones, as often people scroll through social media or look things up while they are on the go. If your website design doesn’t adapt well to a phone screen, it will ruin the overall aesthetics as well as make it harder for users to navigate their way to different pages. It’s worth double-checking this before your website is officially live.
Brand Reflection
Finally, make sure that the design you choose for your website reflects your brand. Your logo needs to be visible on every page, preferably, but certainly on the home page. Colour schemes will also need to stay in theme with your branding, font choices, and if you want to use any background images on your pages (just make sure they don’t make the content hard to read!)
If you need to create a professional website for your new business venture, remember these basic top tips to help you get started.
