Video content is on the rise! And there is no chance that the trend will be changing. The amount of video that the public consumes just keeps going up, so there is no going back to traditional primarily-text formats. So even if you jump onto the video content bandwagon, what do you do with your old non-video content. Just because it wasn’t visual doesn’t mean it was terrible. But if you don’t find some way to bring it into a more modern format, does that mean it’s just lost forever? No, not in the least! Let’s look at five ways you can convert that content into videos.
There are software programs online, like mysimpleshow, that can take your existing written content and aid you in converting that to video. The applications can work in a couple of different ways, but the premise of all of them is the same. You upload the blog, it reads the words, and then helps put the proper images to the screen and in some cases, helps place your written text either across the screen or as a spoken word that accompanies the images. What a creative way to give those posts continued life! Just because video is now more popular, doesn’t mean that written posts should be discarded. Some of those posts contained valuable details. This is a way to keep that information out there.
While not quite a video, you can take your blog posts and convert them into a slideshow. That at least still has the visual element to it. There are multiple software programs that you can find online to aid you with this project. It can work similarly to converting your posts to videos. It takes your words and puts them on video slides. They can also be set to pictures and music that fits the theme or mood. Just like with video, this helps you keep this great written content alive, but in a more modern format.
For posts that weren’t long, you can convert those into vlogs. What style you have for your vlog is your choice. Some vloggers like rehearsing what they are going to say and read off a prompter. This was they stay concise and don’t ramble. Others like to have a general overview of a topic, have a few points they want to make sure they hit, and then they let their post be very free-flowing. Whichever way you choose, this is a great way to bring older posts back to life and get them in front of a new audience.
Another way to repurpose content for the video-dominated era is to take old posts, repost the content, and add relevant videos to it. This way, the content lives in its past form, but you add modern elements to it. Video content ranks higher on Google search engines. This way, you don’t have to take every single post and do away with all text and recreate it. This allows you to simplify the process and get that content back up in the search rankings.
Take an old post and turn in into a Q&A! If you had a guest blogger or you did a written interview, see if you can get that person to agree to a video interview or chat session. Once again, this is a great way to take great written content and reimagine it for the video era, and an ever better way to improve your content over the competition. Video content is a great way to show Google you are trying to provide the best content possible, and is an added bonus for higher rankings in Google. It’s also a great way to update these posts as new information has emerged on any given topic.
These tips are great for helping you take your written blog content and reimagine it in the video era. Not all written content is terrible; it’s just that it needs to be brought into the video era to stay relevant. These are some great ways to do that.
