Some of the best forms of marketing are the ones where your customer finds you rather than you finding them.
That’s the premise behind inbound marketing. Rather than going out and finding your customers with outbound marketing techniques like cold calling, direct mail, and print ads, with inbound marketing, your customer finds you. However, your customers can’t magically find you unless you put the proverbial hook out for them to bite on to.
Valuable tools
Inbound marketing works because you give people valuable information and tools that allow them to learn about your brand and begin to trust it. Once they’ve come to rely on the tools you give them, these people are going to recognize the value of your services and become your customers.
To do this, you need to be able to get people to your pages, which means having two things; great SEO and great content. There are many different ways to create great content, but here are four especially impactful forms of content that can help you give value to your site visitors and turn them into customers.
Find out about them all with Angelfish Marketing.
Blogs
The content form we hear most about is blogs. Most websites have some kind of blog, but there aren’t many that take their blogs too seriously. Having a top-notch blog is a great way to start ranking for keywords in your niche though, and to bring customers to you. The term ‘blog’ often conjures an image of a guy in his bedroom writing about his fantasy football team, but it can be as serious or light-hearted as you want it to be.
People love information, and a blog is your way to be able to give them just that. Your company has professional knowledge about its industry, so share that knowledge with people. It’s a great way to bring customers to you and start to earn their trust.
White Papers
If you want to further your credentials as an expert in your field, then producing a white paper is an excellent way to do this. Sometimes when we type an important question into Google, we don’t want to read a short blog. We want a professional, well-researched document that’s going to answer all our questions and be backed up by reputable sources. White papers are a great way to demonstrate to search engines and your customers that you are a trustworthy source with professional content.
eBooks
Through using an eBook, you can give your potential clients something for nothing – a book with valuable information that solves their problem. You might think “but if I give away all my information, then why will the customer ever purchase anything from me?” The reality is, there will come points later on when people need the help of a professional, and guess who they’ll think of when it does?
Case Studies
If you’re reading this, then the chances are you have an interest in SEO and you probably know that “digital marketing” is one of the most competitive keywords out there. The telling thing is, when you search for many of those big digital marketing keywords, the top results are case studies.
The public love case studies, and Google loves them, too.
