When it comes to search engine optimization, the major priorities will always remain the same, but there are always new strategies that you have to incorporate into your setup as we move towards the future. Since search engines like Google are constantly changing their algorithm, not to mention users accessing the internet in different ways, it means companies have to acclimatize and change up the way they are doing things as well. We can take a look at three essential SEO strategies for 2017 right now.
1. Mobile Optimization
There is no doubt that having a site that is properly optimized and accessible on smartphones and tablets is so important for all website owners and operators. Statistics show that more people use their phones to access the internet as opposed to laptops or desktops. If you have put a lot of effort into creating a beautiful desktop website, but the mobile version of the site is slow to lead and is not properly optimized, you are not doing website optimization and SEO in the right way.
When it comes to giving users content they can access easily and consume effectively, videos are now considered even better than text. People like watching short videos instead of reading articles, and studies show that people absorb information significantly faster when it is visual, instead of being written in text form. Having videos on your site not only gives you a better rating with search engines like Google, but it is going to attract more people to come to your site. These videos can be related to the topics you are presenting on the site, or they can be your own short video blogs about the subject matter at hand.
3. Boosting Content
It may sound as though it is a rather simple solution, but boosting the content you have on your site is more important now than ever before. Users are more aware of spun or quickly written content, and they are not going to visit a site that does not have original content. Moreover, Google is beginning to reward sites with their placement in terms of how much original content they have. If your site is pushing out original content about topics that are important to many users, you are going to find yourself as the resource for information about this content on the internet. It is not only important to have engaging and original content, but you are going to want to try and become the authority on certain subjects. It is the best way to ensure that you have sustained and long-term increases in traffic to your website.
Using these three strategies will make sure that your website is taking the necessary steps to ensure you are optimized for search engines like Google in the coming year. Apart from this guest blogging is an effective way to improve your search rankings, visit https://www.guestposttracker.com/blogs.php, there are many high quality blogs where you can share your ideas in 2017 and beyond if you want to become successful.