Monetizing your website can be a difficult step to take if your website isn’t already an ecommerce website geared towards selling a product or service. If you’ve invested a lot of time and energy into your website growing your SEO and traffic, how can you translate that traffic into a bigger bottom line… and more money in your wallet?
Here are the best tips and tricks for turning your SEO into a bigger bottom line. Whether you’re running an ecommerce business or a simple niche blog, rest assured that there are plenty of ways to turn your traffic generation strategies into actual money.
Converting Visitors to Cash With An Ecommerce Business
If you’re running a business and have great SEO drawing tons of traffic into your website, you’ve probably already seen an increase of revenue. But rest assured: you can probably be doing more. To start, you need to make sure that you’re getting as much information from these visitors as possible.
Remarket and Retarget
Not all of your visitors will become clients… but more of them are likely to if you continue advertising to them after their first visit. This can be done easily and simply by setting up a Facebook pixel and creating a remarketing campaign geared towards people who have already visited your website. These cost pennies on the dollar compared to traditional campaigns, and since it can take several ‘impressions’ of a business before a potential client is willing to pull the trigger on a transaction, these marketing campaigns can be worth a lot of money.
Offer Incentives for Subscribing
If you have the emails of potential visitors, even if they don’t complete a sale, are still valuable. You can plug these emails into drip campaigns which can strengthen the initial tie. And the best way to get email subscriptions is to offer something, like a discount coupon, ebook, or other small incentive.
Plug Emails Into a CRM
If you don’t have a CRM for your ecommerce business, you should absolutely put it on your list of things to get, ASAP. Often using a CRM to manage these contacts, such as plugging them into drip campaigns, engaging in regular non-drip email contact, and otherwise reaching out to potential clients can help increase your conversion rate dramatically.
Converting Visitors to Cash With A Blog Website
Blog websites don’t sell a product or service, and essentially give information and opinions away for free. And if you’ve engaged in SEO for your blog website, rest assured that you can turn this traffic into money, too! Here are some great recommended steps. In all cases, converting your traffic into cash should start and end with transparency.
Using Google Adsense
Using Google Adsense is one of the most straightforward methods of getting money from the traffic you’re generating, and involves allowing Google to display ads into certain areas of your website. The more ads are displayed, the more money you get. Unfortunately, this usually is a small amount of money even for pretty hefty numbers of traffic, and having a lot of ads can turn some of your visitors off.
Selling Simple Products
Your blog might not be an ecommerce website, but you could easily sell one or two simple products- such as all of your best blogs in a single ebook with additional information- can result in a small but steady stream of income. You could also sell tutorials, courses, or even physical products like branded shirts.
The Bottom Line
Whenever you begin monetizing your traffic, you should commit to not selling any information you gather, and make certain that your monetization methods are transparent to your visitors… or else you might lose them. Whether you’re an ecommerce website or not, you can easily ramp up your profit opportunities using the SEO you’ve built into your website.