Marketing yourself online these days is a necessity. Gone are the days of being in the yellow pages or putting an ad in the back of the Penny saver and calling it a day. The internet is one of the most effective ways of getting the word out there with the highest visibility.
It is important to learn the best ways to go about efficiently offering your services or products online in order to make sure that you are using all of the tools available to you to their maximum potential. Here are some of the best tips for representing yourself online to your audience.
Clearly Describe Your Product
If a potential customer lands on your page and doesn’t get a clear and immediate message of what it is that you sell and how exactly it works, then you aren’t productively presenting yourself. A customer needs to know within the first 5 seconds what the basic idea behind your service is.
Therefore, providing a clear description of your business is crucial in order to reel them in. If you have a vague image with a vague headline which leaves the potential client asking themselves whether you are selling landscaping services or lawnmowers, then you need to get more specific. If it is hard to put into words without getting lengthy and overly technical, then it may be time to outsource to a marketing pro who knows how to put complicated products into user-friendly terms.
Provide a Call To Action
Every successful social media influencer will tell you that one of the most important things you should include in your headline is a call to action. This means your potential client needs to be told where to go or what to do in order to find your services.
If you are conducting a giveaway, provide a link. If you are having a sale, include a link to the sales page. If you have a blog or an email newsletter, provide a link that leads to it. Without a call to action, your customer is left off the hook. Remember, reel them in.
Your Site Must Be Professional And Clean
Your page must have a cohesive look and feel with high-quality images and easy-to-read text which suits and compliments the images.
If your page has grainy images which are poorly executed or look amateur then your business will lose its credibility immediately. These days there is really no excuse for poorly crafted images. If you don’t have a professional camera then you can easily purchase a stock image.
Use Search Engine Optimization
Optimizing your search results in Google is a standard tactic these days for making sure that your business is seen and heard.
By making sure that your site comes up first when potential clients type in search terms, you are boosting your visibility considerably.